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New floral musk fragrance, Missing Person, is first since the brand was acquired by The Center in 2021.
February 23, 2022
By: Christine Esposito
Editor-in-Chief
Influencer and entrepreneur Chriselle Lim has relaunched fine fragrance brand Phlur with the rollout of a new fragrance called Missing Person. Phlur was first launched in 2015 and was one of the first fragrance brands to make a commitment to fully disclose the ingredient profile of its fragrances. It was acquired by beauty incubator The Center in January 2021. Lim joined later that year to lead the relaunch. The brand’s new scent Missing Person is floral musk fragrance. It is now avai...
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